Our ability to innovate and collaborate and our history of demonstrated success with some of the most recognized brands in Corporate Canada makes us an ideal charitable partner for companies interested in pursuing large-scale, comprehensive cause-related marketing campaigns as well as those simply exploring a budding interest in community investment or sponsorship.

For those who are new to corporate social responsibility programs, we can help you achieve tangible business benefits:

  • enhanced brand perception by associating with our organization
  • increased awareness by leveraging our reach
  • influencing consumer choice and increased sales/profits by differentiating your product/company
  • increased productivity and employee satisfaction through employee engagement

Partnership Opportunities

Event Sponsorships

Companies and products find it increasingly difficult to differentiate themselves from competitors and to align their brand values with the values of their consumers. Supporting a cause that matters to your customers is a great way to achieve those business objectives.

In recent surveys:

  • 92% of consumers consider it important for corporations to contribute to non-profits
  • 76% of consumers have taken part in at least one cause-related marketing campaign
  • 90% of millennials said they would switch to a brand affiliated with a good cause, if price and quality were equal.

Employee Engagement

We have numerous employee engagement opportunities such as team participation in a fundraising event such as Lawn Bowl for Kids’ Sake and Bake for Kids’ Sake or giving employees a couple of hours a week to volunteer as a mentor in our In-School mentoring program. We are always open to discussing creative opportunities to meet your unique employee engagement challenges.

Host your Own Event

These events are organized by your company to help raise funds necessary for Big Brothers Big Sisters to operate and ensure that every child gains the confidence to achieve more through a mentoring relationship.

An event can be any activity by a non-affiliated group or individual. Big Brothers Big Sisters of Canada has no fiduciary responsibility and little or no staff involvement, however, we will support you and your event as much as possible to help it be a success. Examples include: A “something”-a-thon, raffles, auctions, galas, parties, sporting events or tournaments – “something-for-kids-sake”.

In-Kind Donations

Big Brothers Big Sisters of Canada and agencies across the country rely greatly on in-kind contributions from our partners.  If you are considering an in-kind donation, please e-mail us.

Examples of in-kind donations can include:

  • Business services (marketing, administrative, technology, consulting)
  • Event tickets (local tickets should deal directly with the community agency)
  • Gift certificates to restaurants and retail chains